Burt’s Bees is a well known manufacturer of personal care products. The company was started more than 25 years ago in Maine. At this time Burt’s Bees makes more than 150 products for their customers. Their products are available in the United States and their website.
Burt’s made their first Facebook page in 2009 and that is where their adventure into social media began because before that, their company was made popular due to word of mouth. Facebook allows them to communicate with their customers and have a common ground to encourage the development of the company. In June 2011, Burt’s Bees was ready to launch a new product and they went right to Facebook for help. They launched the “Lips go Bloom” campaign on Facebook at the same time their new tinted lip balms were coming out. They made the campaign fun and interactive. The company wanted the campaign to be on Facebook so they could get word out about the new product directly to their customers.
This campaign was very successful because Burt’s Bees knew exactly how to advertise. Facebook is the perfect place to advertise a new product because it can spread so quickly. They also knew exactly when to launch new products so it can coincide with the Facebook page.
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